SELECTED WORK

Over the past 15+ years, I've helped companies launch products, strengthen brands, and drive growth across beauty, healthcare, consumer products, retail, manufacturing, and lifestyle.

Awards & Recognition

A couple of moments I am especially proud of.

Featured ProJects

New Brand Launches

From Concept and Consumer Research to Content Creation and Retail Distribution

BRAND REFRESH & PACKAGING RE-DESIGN

Simplifying the packaging and brand style to better fit the consumer + showcase the product

DRIVING INNOVATION + BUSINESS DEVELOPMENT IN SENIOR CARE

Introduced several revenue streams within large healthcare company, Brookdale Living. Offered items directly to residents through an ecommerce marketplace. Secured unique partnerships with both experts and startups to bring a curated collection of items and services delivered right to their doors.

CATALOG RE-DESIGN & LAUNCH OF 360 MARKETING CAMPAIGN

Shift to bi-monthly digital catalog with an editorial design. Focus on more product information and better imagery to lead to increased cart size for wholesale customers buying for their shops. Created over-arching marketing campaign and the Move the Needle name is now trademarked by the US patent and trademark office.