I help companies find clarity, build momentum, and turn complex marketing challenges into opportunities for growth.

Hi, I’m kate

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For more than 15 years, I’ve helped companies launch products, strengthen brands, and uncover new opportunities for growth across consumer products, beauty, healthcare, manufacturing, retail, and lifestyle.

Along the way, I’ve learned that sustainable growth rarely comes from simply doing more marketing.

It comes from creating clarity.

I do my best work when the challenge is complex and the pieces need to come together, connecting consumer insight, brand strategy, integrated marketing, and business priorities around a clear path forward.

Today, I bring that experience to companies as a strategic marketing consultant and fractional marketing leader.

My Approach

how i think

Step back, understand what’s really happening, and identify the opportunity before jumping to tactics.

how i work

Collaborative, curious, practical, and focused on turning strategy into action.

strategy should be practical

Great ideas only matter if teams can execute them.

what i believe

BRANDS Grow through clarity

The strongest brands know who they serve, why they matter, and how to communicate it consistently.

marketing should drive growth

Marketing should create momentum toward a real business goal, not just generate activity.