A woman with blonde hair, wearing a black dress and beige shoes, is sitting on a wooden pallet surrounded by stacked cardboard boxes in a warehouse. She is smiling, with her chin resting on her hand.

I've always been curious about people, businesses, and what makes businesses tick. Why do people choose one product over another? What makes a brand stand out? Where are the opportunities everyone else might be missing?

For more than 18 years, I've turned that curiosity into a career spanning consumer insights, brand strategy, marketing, and product development.

What I enjoy most is taking something complicated, whether it's consumer research, a business challenge, or a new market opportunity, and connecting the dots to figure out what comes next.

I help companies turn insights into clear strategies, stronger brands, and opportunities for growth.

Hi, I’m kate

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I've spent my career helping companies understand their customers, navigate changing markets, launch products, and build stronger brands across consumer products, beauty, retail, and other industries.

I've led marketing teams and worked with everything from consumer research and focus groups to competitive analysis, market trends, and product innovation.

But what I love most is what happens next.

Taking all that information, finding the patterns, asking better questions, and developing a strategy that makes sense for the business.

I believe the best strategies come from understanding the bigger picture, not just looking at one piece of the puzzle.

My Approach

how i think

Curious, analytical, and always looking for connections between consumers, markets, and business opportunities.

how i work

Collaborative, practical, and focused on turning research and ideas into decisions and action.